By Rosalind Rossi
(From Chicago Sun-Times, June 4th, 2012)
A major advertising campaign hit Chicago rush-hour radio Monday, urging parents to “text’’ in their opposition to the timing of a Chicago Teachers Union strike authorization vote that begins Wednesday.
The “significant buy’’ of radio advertising may well be the first time in 25 years that radio ads have been used during Chicago teacher contract talks, said John Kupper of AKPD, which placed the ads for an affiliate of Democrats for Education Reform.
The aim of the ad is to educate the public about the Chicago Teacher Union’s decision to “jump the gun’’ and call for a strike authorization vote this week under a new law before a fact-finder renders his recommendation on July 16, Kupper said.
The ad also gives residents an outlet to “voice their concern,’’ Kupper said, by urging them to text a certain number to sign a “petition against an early strike vote.”